Playout is an independent, industry-wide warehouse data tool that manages and enables the sharing of Out of Home Media Owner playout data.
Overseen by Outsmart, Playout improves and promotes accountability for the Out of Home industry, providing a secure and easy-to-use method of uploading and reporting on playout data.
Adwanted UK were commissioned by Outsmart to develop and manage Playout. Adwanted UK is the UK media industry’s number-one destination for media data, planning tools, market insight, news, and conferences. Find out more about Adwanted UK’s other services.
