Playout is an independent, industry-wide warehouse data tool that manages and enables the sharing of Out of Home Media Owner playout data.
Overseen by Outsmart, Playout improves and promotes accountability for the Out of Home industry, providing a secure and easy-to-use method of uploading and reporting on playout data.
Adwanted UK was commissioned by Outsmart to develop and manage Playout. Adwanted UK is the UK media industry’s number-one destination for media data, planning tools, market insight, news, and conferences. Find out more about Adwanted UK’s other services.
Building Trust and Transparency in Out of Home
Playout is the UK Out of Home industry’s independent campaign delivery verification platform, created to provide advertisers, agencies and media owners with a single, trusted source of proof that campaigns have run as booked.
This paper explains how Playout works, why the industry chose a centralised and independently audited approach to verification, and how it continues to evolve to provide greater transparency, faster reporting and richer campaign insights.
Outsmart Playout: Out of Home building the standard for trust and transparency
Playout: Setting the standard for Validated OOH Data
A report explaining how the industry collaborated to create a scalable, trusted source of truth for campaign delivery data, and what this means for buyers, media owners, and technology partners.
You can view or download the full report below.
Playout: Setting the standard for Validated OOH Data
